Why I Chose Removals: A Journey from Retail to Real Impact

One of the questions I often get asked is, “Why removals?”

Why leave the corporate world of retail to dive into manual van work and the challenges of the service industry?


The answer is simple: freedom, purpose, and people.

From Retail to Removals

My professional background is rooted in retail, where I spent years managing customer service and operations. I loved working with people, solving problems, and delivering value but there was always a ceiling. When you're part of a large enterprise, you're bound by company policies, even when you know there’s a better way. Growth can also be limited not by your skillset, but by whether or not you "fit the mold."


Eventually, I realized I wanted something more fulfilling. I wanted to build something of my own something where I could serve people directly, make decisions that aligned with my values, and create opportunities for others.

A Business Built on Service

Light Rock Removals isn’t just a business it’s a mission. From the very beginning, I knew I wanted to create a company grounded in helping people. Whether it’s customers trusting us with their precious belongings, or team members working alongside me to build their own future, the goal is always the same: deliver service with integrity, care, and purpose.



Yes, there’s a financial return but more importantly, there’s the satisfaction of seeing customers happy and employees empowered. That’s a reward in itself.

Learning by Doing

Like many entrepreneurs, I didn't have a formal education in logistics or transport. What I had was determination, a willingness to learn, and a strong foundation in customer service. You could call me an autodidact someone who learns by doing. Every job, every challenge, every satisfied client has taught me something new. And that’s how this business continues to grow.

Final Thoughts

Choosing to enter the removals industry wasn’t just a career move it was a life decision. One that allowed me to align my work with my values, create real impact, and grow a business with heart.


If you're looking for a moving experience that’s professional, personal, and powered by purpose, we’d love to help.


Ready for a quote? Let’s talk.

Share this on social media

Read the latest articles

Two men are working on a piece of furniture in a room.
by Rico Forrester 9 June 2025
Discover the story behind Light Rock Removals and how a background in retail leadership transformed into a dedicated mission to deliver top-tier service, one move at a time. With years of experience managing teams and focusing on customer satisfaction, the founder recognized the potential to apply those same principles to the moving industry. This journey began with a commitment to not only meet but exceed customer expectations, ensuring that every relocation is handled with care and precision. By combining industry knowledge with a passion for service, Light Rock Removals aims to make each transition a seamless and stress-free experience for their clients.
Driving skills are as important as lifting ! light rock removals removal experts
by Rico Forrester 2 June 2025
Safe, skilled driving is often overlooked during a move, yet it significantly impacts the journey's smoothness and the safety of your belongings. While packing and organizing are crucial, how you transport your items is equally important. Experienced drivers navigate road conditions, manage traffic, and secure belongings to prevent damage. They know to adjust their speed and take the best routes, avoiding obstacles that could cause delays or accidents. Ultimately, investing in skilled driving ensures a stress-free transition to your new home, reinforcing that it’s not just what you move that matters, but how you do it. 📦
Why we always recommend a pre-removal survey ensure safety and accuracy before any removal process
by Rico forrester 23 May 2025
This blog explains the importance of a pre-removal survey and how it can help you avoid unexpected charges, delays, and damage to your belongings. 📦 Whether you're moving from a third-floor flat or just relocating a few items across town, we have you covered.
More posts